Google Inc. is trying to expand the newspaper section of its online library to include billions of articles published during the past 244 years, hoping the added attraction will lure even more traffic to its leading Internet search engine.
The project announced Monday extends Google's crusade to make digital copies of content created before the Internet's advent, so the information can become more accessible and, ultimately, Google can make more money from ads shown on its Web site.
As part of the latest initiative, Google will foot the bill to copy the archives of any newspaper publisher willing to permit the stories to be shown for free on Google's Web site. The participating publishers will receive an unspecified portion of the revenue generated from the ads displayed next to the stories.
Google is touting the program as a way to give people an easier way to find a rich vein of history. The initiative also is designed to provide a financial boost to newspaper publishers as they try to offset declining revenue from print editions that are losing readers and advertisers to online news sources.
Posts
No comments:
Post a Comment