Joe Klein: Pssst! Who's behind the decline of politics? [Consultants]
TIME.com, courtesy DJH
Consultants are unavoidable, given the complexity of modern communications. But I have a vague hope that the most talented politicians now realize that the public has come to understand what market-tested language sounds like, and that there is a demand for leadership, as opposed to the regurgitation of carefully massaged nostrums. To be sure, the old tricks -- the negative ads, the insipid photo ops -- still work, but only in the absence of an alternative. What might that be?
Monday, April 10, 2006
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