Thursday, September 14, 2006

"For less than two hundred dollars, Lulu can not only turn your book into a paperback or hardcover and give it an ISBN number, but also ensure that it gets listed with online retailers. Once it's listed, the book will be available to an audience of millions and potentially side-by-side with Harry Potter, if the winds of the recommendation engines blow that way. With Lulu, the copies are printed in batches as small as a few dozen in the inventories replenished as needed the print on demand.... 80% of the profits from the sales go directly to these authors, compared to 15% for standard publishers."
Lulu Corporate Profile:

"Founded in 2002, Lulu is the web's premier independent publishing marketplace for digital do-it-yourselfers. It's the only place on the web where you can publish, sell and buy any and all things digital — books, music, comics, photographs, movies and well, you get the idea. We simply provide the tools that leave control of content in the hands of the people who created the content. You see, Lulu is a technology company, not a publisher. So you can use Lulu to publish and sell any kind of digital content, and no one here is going to ask you to change anything. Ever. Your vision is entirely YOURS.

There is no set-up fee and no minimum order to publish and sell on Lulu. We manage the online business, including printing, delivery and customer service. You set your own royalty for each piece of content, and at the end of each quarter, we'll mail you a check for the royalties your content generates. Lulu makes a small percentage from each transaction, which means that we only make money if you succeed in selling your work.

Lulu was founded by Bob Young, who was also the co-founder of Red Hat, the world's leading open source company. We mention this only because, like Lulu, open source software is based on putting users in control of technology. In much the same way, Lulu believes in putting authors and independent publishers in control of their digital content, from content creation to pricing to royalties. Lulu simply brings creative content to the world and gives our talented publishers and web visitors the venue to buy and sell independent works. Publishing through Lulu leaves control of content in the hands of the people who created it. Pretty revolutionary, really."

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