Online tools under the rubric Web 2.0 are changing how information flows, with social networks letting people communicate directly with one another. This is reversing the top-down, one-way approach to communications that began with Gutenberg, challenging everything from how bosses try to manage to how consumers make or break products with instant mass feedback.
The institution that has most resisted new ways of doing things is the biggest one of all: government. This is about to change, with public-sector bureaucracies the new target for Web innovators. These include Don Tapscott, the business-strategy consultant who, with his New Paradigm consulting colleague Anthony Williams, in 2006 popularized Web 2.0 with the bestselling Wikinomics: How Mass Collaboration Changes Everything.
Mr. Tapscott's next research project is called "Government 2.0: Wikinomics, Government & Democracy." Its participants include the Office of Management and Budget. The goal is to use Web-based collaboration to "reinvent government."
more ...
. . .. ... ..... ........ oOo ........ ..... ... .. . .
& Obama 2.0 Atlantic.com 5.25.2008
Posts
No comments:
Post a Comment