The Media Evolution: Discovery vs. Consumption

Genuine VC from emcee

In my own personal experience, I can anecdotally observe these changes. Prior to having TiVo, I learned about new television shows in the ad promos between during the commercial breaks. Now as I skip through these, I am really not discovering new shows at all. Movies are the same way; I used to learn about them on television commercials and in the previews, now I only do through the latter (when I am forced to sit through them). I used to learn about new music from CMJ New Music Monthly magazine, but as its circulation has dwindled, so has the quality of its suggestions.